Awakened Hands, Awakened Minds
Script and narrative for Louis Vuitton’s largest diamond collection launch, creating the voice that celebrated 100 years of French heritage.
Louis Vuitton’s sixth high jewellery collection featured their biggest diamond ever.
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Louis Vuitton’s sixth high jewellery collection featured their biggest diamond ever. The script needed to match that scale while celebrating 100 years of French craftsmanship.
The breakthrough came from connecting the Eiffel Tower’s structure with the diamond’s formation: “Imagine standing beneath the Eiffel Tower, gazing upward.”
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This line linked French engineering with natural wonder, becoming the narrative that anchored the entire campaign. The script guided video production and social content, creating a voice that showcased heritage while feeling contemporary.
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