Global Brand Repositioning
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Château Galoupet needed a voice that could capture the story of land transformation before their official launch. Working as part of a three-writer team, the challenge was establishing the vineyard's unique terroir narrative through social media.The foundation came from conducting interviews with the founder and vineyard team to deepen understanding of their regeneration journey. These conversations revealed the authentic stories behind the land's transformation, providing the substance for journal-style social content.
The approach centered on journal-style entries that documented the vineyard's evolution from traditional winemaking to rewilded ecosystem. Content wove together nature, rewilding, and fine wine traditions, creating an authentic voice rooted in real experiences and insights gathered through stakeholder interviews.The collaborative writing process allowed the team to transform interview insights into consistent pre-launch content that captured the daily rhythms of renewal, connecting LVMH's luxury heritage with environmental stewardship and terroir authenticity.
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