Brand repositioning
Brand voice that made art logistics accessible to modern collectors.
Repositioning art logistics through modern tone of voice and brand language.
Finding the insight that changed everything
Traditional art logistics speak like they're moving the Crown Jewels. After analysing the competition, I found they were alienating collectors who just wanted transparency and efficiency. 'Modern Thought-Provoking But Never Dada' became the strategic line that let Convelio be innovative without being chaotic. Smart without being stuffy. The art world insider who actually makes things easier.
Making it work across every touchpoint
I developed tone of voice guidelines that gave Convelio permission to sound different while maintaining credibility. Today, they're using this exact positioning to appeal to collectors who expect transparency and efficiency.
No items found.
Portfolio
Next Project
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
