Press communication strategy

Interview content transforming harvest technicalities into winemaker interviews.

Client

Lallier Champagne

Date

2024
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Projects

From manifestos to social. Same philosophy, different formats.
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Magazine Mockup

Convelio

Brand voice that made art logistics accessible to modern collectors.
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Brand Guidelines
Tone of Voice
Necklace on model

Louis Vuitton

Writing the narrative for Louis Vuitton's sixth high jewellery collection featuring their largest diamond.
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Strategist
Sunlight on field

Château Galoupet

Captured vineyard's rewilding journey through journal-style social storytelling.
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Social Media
Wide image of field

Cloudy Bay

Replaced wine expertise with exploration stories to connect with millennial drinkers.
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Social Media
Chef plating up

Lallier Champagne

Interview content transforming harvest technicalities into winemaker interviews.
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Press Tool Kit

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