Digital Content Transformation

Complete digital transformation for 11 luxury French properties, repositioning heritage hotels for new audiences while preserving ultra-luxury appeal.

Airelles

Client

Airelles

Date

January 1, 2024

Role

Content Strategist

Senior Copywriter

Editorial Contributor

Mediums

Content Framework

Framework Designer

Conversion Writer

CRM

Strategist

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Portfolio

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Global Brand Repositioning

January 1, 2023

Complete brand repositioning for art logistics startup, developing tone of voice, strategic positioning, and global guidelines that enabled authentic art world credibility.