Press communication strategy
Writing press kit stories from winemaker interviews for Réflexions collection launch.
From technical process to human story
'Nature, craftsmanship, encounters' became the framework for Lallier's Réflexions collection. I conducted ambassador interviews that captured the relationship between winemaker and wine. Technical champagne-making processes transformed into stories about capturing 'nature in motion.' Each interview revealed how changing harvest conditions shaped the Réflexion expression - giving journalists real stories, not just vintage reports.
Dynamic and ever-shifting natural world
The content became the foundation for press releases, campaign headlines, trade materials. I developed key messages that positioned the collection as responsive craftsmanship rather than rigid tradition. The content flowed seamlessly from harvest stories to consumer campaigns, reinforcing Lallier's positioning as champagne makers who embrace each year's unique character.
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