Reframing Hair Loss

Multi-channel content strategy and manifesto development for men's grooming brand launching two-tier anti-hair loss treatment system.
Horace

Client

Horace

Date

January 1, 2022

Role

Campaign Narrative Lead

Mediums

Content Framework
Framework Designer
Conversion Writer
CRM
Strategist

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Global Brand Repositioning

January 1, 2023
Complete brand repositioning for art logistics startup, developing tone of voice, strategic positioning, and global guidelines that enabled authentic art world credibility.