Welcome to My Haven

Social media repositioning and global influencer campaign that made wine approachable for millennial explorers without losing luxury appeal.
Cloudy Bay

Client

Cloudy Bay

Date

January 1, 2022

Role

Campaign Narrative Lead

Mediums

Content Framework
Framework Designer
Conversion Writer
CRM
Strategist

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Portfolio

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Global Brand Repositioning

January 1, 2023
Complete brand repositioning for art logistics startup, developing tone of voice, strategic positioning, and global guidelines that enabled authentic art world credibility.