Pre-launch content strategy
Creating pre-launch social content through founder interviews and vineyard stories.
In Partnership with Nature
Château Galoupet needed to establish its terroir story before the official launch. I conducted interviews with the founder and vineyard team to understand their regeneration journey. These conversations revealed the authentic transformation from traditional winemaking to rewilded ecosystem, becoming the foundation for journal-style social entries.
The approach centered on journal-style entries that documented the vineyard's evolution from traditional winemaking to rewilded ecosystem
Content wove together nature, rewilding, and fine wine traditions, creating a voice rooted in real experiences and insights gathered through interviews. The collaborative writing process allowed the team to transform interview insights into consistent pre-launch content that captured the daily rhythms of renewal, connecting LVMH's luxury heritage with environmental stewardship and terroir authenticity.
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